The design of this commercial space is not only related to the appearance of the sales floor, but also closely linked to promote the customers experience through the purchase process.
One of the design objectives was to convey pleasant ideas and feelings to customers. In other words, the colors of the commercial premises, its furniture, the way in which it was organized, the lighting, among other elements, helped define the brand and diffuse its principles, besides creating a space in which customers can feel identified with.
For this reason, the design of commercial spaces can be considered an important element of branding and marketing.
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Studio Paredes